The Media Elite's Grip on the News is Almost Over.

This is a provocative view of a pending consumer utopia of choice . Imagine -You the individual have the choice, have the power to be heard ,have the power to speak . The democratization of thought - by breaking the push media monopoly to pull market where you control what information you want . The blog pull niche versus the push media mass marketers is very appealing and liberating to " do your own thing in your own space". Obviously this is a frightening not liberating prospect for the existing entrenched thought gatekeeprs who will lose control and die if they can not compete for your attention or interest.

Individual empowerment is nere- great. Bloggers -Give the old gatekeepers whith their stifiling agendas to thought,innovation and creativity a competitve run for their money. chuckle -PR

AIMS : Newsroom : AIMS In the Media: "The Media Elite's Grip on the News is Almost Over.
The Chronicle-Herald & Times-Transcript
Dated: 23/3/05
Brian Lee Crowley

It used to be that media was based on the 'push model' � journalists and editors produced what they wanted and pushed it at consumers. Media elites could decide what it was good for people to see, and decided what constituted the 'received opinions' that would get column inches or air time. But this is based on the old industrial model of mass production, summarized so powerfully by Henry Ford, who said that consumers could have any colour car they wished � so long as it was black.

But today the economy based on the 'pull model'. Soon virtually every car will be built to order. Dell has no stores, yet it is one of the biggest computer retailers in the world. People order the custom computer they want, and a courier delivers it to them within days. The production system is being pulled from the consumer�s end rather than being pushed from the producer�s end."