Local utilities distributors getting into the "green Game'" to make money -a realistic diversification strategy?

The utility has developed a marketing campaign to support the move into renewable energy.

"What we envision here is an exciting new future, which is an excellent fit between your local utility company and you," Cooper said. "I like to call it 'power for the people' because you're partners in generation."

Brant Power has a five-kilowatt solar panel outside its Curtis Avenue headquarters in Paris and solar panels on the building's roof.

Officials at the utility have already had lots of people stop in and ask questions about solar power and other forms of renewable energy. In response to the public interest, a public open house is planned early next year.

The move into renewable energy was sparked by the provincial government's Green Energy Act and its Feed-in-Tariff program, which encourages people to invest in clean energy projects, said Terry Collins, the chairman of the utility's board of directors.

"We looked at it as a business and could see that it was a way of protecting our environment and make money doing it," Collins said. "We want to the distribution site, the go-to-people for information to help people learn about it, get involved in it and if they want, to invest in it."

It's the type of initiative that fits in well with the regional effort that designated the area of Brantford, Brant County, Six Nations, Norfolk and Haldimand counties as a green energy hub.

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Hollecrest & Associates Inc   -"Turnaround Consultants"  .

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Brant Positive Action Group -a positive community affirmative action group that promotes goodwill and timely cost effective creative solutions to enhance the competitive well being of Brant Brantford and Six Nations